The Copa Mahou changes format and will be held in Maspalomas on 21st July
The first derby match of the season, the Copa Mahou, is to be held for the first time in a single encounter, as opposed to the 2-leg format which it had followed since its inception back in 2011. The sixth year of the tournament will feature the Estadio M
Mahou, responding to the request of both clubs and their sets of fans, has decided to focus the attention of the Cup in a single match, while at the same time promoting its sporting value. Rafael González-Coviella, brand manager at Mahou en Canarias, explains that "this derby is eagerly awaited by most fans on the islands and had to feature in pre-season for the 2018/19 season. We have studied consumer perceptions and the results confirm they wish to enjoy a summer local derby".
Meanwhile, the fact the game is to be held in Maspalomas, at the heart of the tourist hotspot, according to González-Coviella, "will mean large numbers of fans turning up and a great atmosphere in the ground for these two top teams". And he added "The intention of both the clubs and Mahou is that it should be done in an environment of sporting fair play, brotherhood and healthy competition which we promote here at Mahou".
About Mahou San Miguel
The company is a 100% Spanish family business, and leader of the beer sector in this country, with a production quota of 34%. It has eight manufacturing plants –seven in Spain and one in India–, four natural water sources with their packaging plants, with a team of over 3,200 professionals. It boasts over 125 years of history, dating back to the birth of Mahou in 1890. Since then, the company has continued to grow. In the year 2000, Mahou acquired San Miguel. In 2004, it incorporated Canary brand Reina, and in 2007, Cervezas Alhambra.
It possesses an ample portfolio of national beers including top names such as Mahou Cinco Estrellas, San Miguel Especial and Alhambra Reserva 1925, plus pioneering products in their respective categories, such as San Miguel 0,0%, San Miguel ECO, Mahou Barrica and San Miguel 0,0 Isotonic, plus beers suitable for celiac sufferers such as San Miguel Gluten Free and Mahou Cinco Estrellas Sin Gluten. It also has a wide range of international beers, the result of deals struck with partners such as Carlsberg and Warsteiner. internationalization is one of the key strategies the company has carried out. It produces over 70% of Spanish beer consumed around the world, and it present in over 70 different countries.
