UD Las Palmas and Turismo de Gran Canaria Nominated for Sports Business Awards for Their Innovative International Partnership
The Gran Canaria-based club, together with Norwich City FC and the Tourism Council of Gran Canaria, has been shortlisted for the Best International Collaboration award at the Sports Business Awards, set to take place on November 29 in London.
UD Las Palmas is competing in the Best International Collaboration category at the 2023 Sports Business Awards, a recognition of the innovative strategic alliance established with Norwich City FC and Turismo de Gran Canaria.
The nominated project stands out for its unique integration of sports and tourism promotion, realized through several initiatives. These include showcasing the Gran Canaria brand on Norwich City FC jerseys, joint social media campaigns, and branding activations that have significantly enhanced the international visibility of both entities.
What began as a sponsorship agreement initiated by the Gran Canaria Tourism Council has evolved into a comprehensive partnership model benefiting all stakeholders. Through this collaboration, UD Las Palmas not only strengthens its ties with a historic English football club but also plays a key role in promoting Gran Canaria as a premium tourist destination in the UK. Turismo de Gran Canaria sees the partnership as an invaluable promotional tool, offering a highly attractive platform to export the island’s brand and reach audiences with a multiplier effect of immense value.
Representing UD Las Palmas at the London gala will be the club’s General Manager, Patricio Viñayo, and Expansion Manager, Carlota Aparici. Turismo de Gran Canaria will be represented by its Branding Manager, Paula Schleuter. This nomination offers a unique opportunity to reinforce the club's position on the international stage, aligning it with world-class projects and validating its strategy of combining sports, tourism, and global outreach.
This recognition marks a milestone for the club and opens new avenues for expanding its international presence. UD Las Palmas is committed to developing further strategic partnerships that benefit both the club and Gran Canaria, solidifying an innovative management model in modern football.
About the Sports Business Awards
Held annually in London since 2017, the Sports Business Awards have become a benchmark for recognizing best practices in the British sports industry. These awards evaluate and honor initiatives in areas such as sports marketing, sponsorships, and strategic partnerships, gaining prestige for identifying projects that are reshaping the business of sports in the UK.
UD Las Palmas’ nomination in the Best International Collaboration category represents a strategic opportunity to cement its presence in the UK market—one of the most competitive and sophisticated in global football. This recognition underscores the innovative collaboration model developed with Norwich City FC and Turismo de Gran Canaria, validating their shared approach to internationalization and tourism development.
